Bing it on, Google! What does that phrase remind you of? A ferocious fighting song, or perhaps sassy competition at its finest? When Microsoft recently launched their Scroogled campaign against Google, phrases like this one became the norm around technological circles. The purpose of the campaign is to encourage users to stop using Google’s Gmail service and to instead joinMicrosoft’s Outlook services. By echoing Google’s debated malpractice of targeting ads by grabbing keywords from emails, Microsoft has hooked users by appealing to the population’s privacy concerns, which have become increasingly relevant due to some of Google’s tactics. The “Don’t Get Scroogled” campaign targets a privacy problem that has many people worried. Google scans emails in order to target and tailor advertising alongside the message to the user. The question we, as consumers, must ask is whether this … Continue reading →